Prospecting, with the receipts.
Notes from building find-customer. Real formulas, real costs, real endpoints. Written by the person who ships it.
What AI prospecting actually costs per qualified lead (our ~$1 run, line by line)
Nobody publishes what AI prospecting costs per qualified lead in tokens, searches and page fetches, so here is ours, measured on live runs. Where the money goes stage by stage, the line item that dominates, and what we got wrong the first time.
Read it- 02Sep 15, 2026 · 7 min read
ICP scoring: the exact formula we use to score a prospect against your ideal customer profile
Every prospecting tool shows you an ICP fit score. Almost none show you the math. Here is our account scoring model, weights and all, plus the reason the language model is not allowed to produce the number.
Read it - 03Sep 15, 2026 · 7 min read
How to find clients for an AI automation agency (a prospecting method, not a marketing tip)
Every "how to get AI agency clients" post says post on LinkedIn and niche down. Useful, not actionable on a Tuesday. This is the actual method for finding the twenty companies still doing by hand the thing you automate.
Read it - 04Sep 15, 2026 · 5 min read
Hiring signals for B2B prospecting: how to actually read a careers page
"Company is hiring" is not a signal. Three ops coordinators posted this quarter, with a job description that says "spreadsheets and phone calls", is. Here's how we pull that out of careers pages and public ATS boards, and the rules that stop it lying to you.
Read it - 05Sep 15, 2026 · 7 min read
How to build a target account list from your own website (no database required)
Most guides tell you to pull 100 closed-won deals and find patterns. If you don't have 100 deals, here's the method I use instead: read your own site, infer the ICP, verify companies page by page.
Read it