Looking for a Clay alternative?
Clay is a spreadsheet you program: waterfall enrichment across 100+ providers and Claygent for per-row web research. find-customer does one workflow with no setup: your URL in, a sourced shortlist out.
Disclosure: we make find-customer · prices checked 2026-09-14 · Clay site
You have a GTM engineer (or want to become one), your workflow is genuinely custom, and you want contacts, enrichment and research in one table.
You don't want to build anything. You want to paste a URL, correct the inferred ICP, and get 8–25 companies with evidence, at a price that doesn't need a credit calculator.
Side by side
| Clay | find-customer | |
|---|---|---|
| What it is | Spreadsheet-style GTM workflow builder with enrichment and AI research | Single-input account research tool |
| Input | You design the table: sources, columns, prompts | Your website URL |
| Discovery | Marketplace of 100+ data providers, plus 'find your ICP' from a domain | Live search plus signal sources, then page-by-page reading |
| ICP inferred from your site | Yes (AI ICP search from a domain) | Yes, with fields shown for you to correct before research |
| Per-company reasoning | Yes, via Claygent prompts you write | Yes, built in: why fit, reason now, likely buyer |
| Evidence with source URL | Yes if you prompt for it | Always; verified means the quote is on the page |
| Contacts | Yes, waterfall enrichment | None |
| Setup | Hours to days; templates help | About a minute |
| Pricing | Free 100 credits; Launch $185/mo; Growth $495/mo; Claygent ~7 credits per researched company | Free run; $39 one-off list of 25; $49/mo for 4 runs |
| Free tier | Yes (100 credits) | Yes, no card |
What Clay does better
- Flexibility. Anything you can describe as a column, Clay can probably do.
- Enrichment. Waterfall across many providers produces the lowest bounce rates of any method practitioners have tested.
- It's the whole workflow: research, enrich, personalise, push to outreach.
- A large template library and community if you're willing to learn it.
What we do differently
- No workflow to build. The pipeline is fixed: infer ICP, discover, screen, qualify, rank.
- Evidence rules are enforced in code, not in your prompt. A check passes only with a quote that appears on a fetched page.
- Predictable cost. One run, one price; no credit currency with per-column pricing.
- A short list by design. We stop at 25 because that's the number you'll actually read.
The documented weakness
Clay users commonly report paying around three times the headline price once enrichment and Claygent credits are counted, and that results depend heavily on how well you build the workflow.
Sources: Clay pricing breakdown (Warmly) · Clay pricing changes 2026 (Cleanlist)
Questions people ask
- Can I recreate find-customer inside Clay?
- Mostly, yes, if you write the prompts, set up the sources and enforce the evidence rules yourself. That's the point: we did that work once so you don't have to.
- Does find-customer replace Clay for enrichment?
- No. We don't enrich contacts. Use our shortlist to decide the accounts, then enrich them wherever you like.
- Which is cheaper per researched company?
- Our measured cost is about $0.05 per researched company, or about $0.10 with a named buyer, and a 25-company list is $39. Claygent alone runs about 7 credits per company before enrichment. We published the full cost model on the blog.
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