Prospecting profiles, by what you sell.

Each profile is the same pipeline pointed at a different kind of seller: what we read on your site to infer the ideal customer profile, where your buyers leave public evidence, the queries and checks that find them, and what a qualified card looks like.

• 10–20% for a pain-defined ICP ('manual back-office')

  For AI automation agencies

  workflow automation builds · custom AI agents · RAG and internal search · back-office automation

  workflow-defined; strongest when you restate it as a role.

• 25–40% when defined by ambition plus gap

  For AI-native development agencies

  LLM app development · AI product studios · MVP builders with AI · ML engineering partners

  gap-defined: companies with a stated AI ambition and visible inability to build it in-house; restate as roles.

• 40–60% when defined by role or workflow

  For AI-native SaaS companies

  AI support agents · AI for finance ops · document intelligence · AI sales assistants

  role- or workflow-defined: the company has headcount in the function your product replaces or augments.

• 40–60% when defined by tool or role

  For B2B SaaS companies

  sales and RevOps tools · HR and people ops · finance and billing · customer support

  usually tool- or role-defined.

• 25–40%

  For design and brand agencies

  brand identity studios · product design agencies · web design and Webflow shops · UX research studios

  timing-defined more than any other persona: a company at the moment it needs design, plus a size band and a category from your portfolio.

• 40–60% of crawled companies pass qualification when the ICP is tool- or role-defined

  For developer tool companies

  observability · CI/CD · database-as-a-service · auth and identity

  tool- or role-defined, the best case.

Signal plans on these pages are hand-written from our discovery design and will be replaced by pipeline-generated plans as the product matures.